Transportation Demand Management (TDM)
is the use of policies, programs, services and products to influence whether, why, when, where and how people travel.
TDM measures motivate people to:
- shift modes
- walk, cycle
- take transit
- carpool instead of driving
- make fewer trips
- telework, shop online or use the telephone
- drive more efficiently, shop locally, do several things on each trip, and avoid peak
traffic periods and congested routes
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By managing the demand for travel, City of Vernon can reduce the need for costly new or widened roads (approximate cost is $1 million/kilometer), diminish the social costs of car use, and increase the return on their investments in transit, walking, cycling and carpooling facilities.
The keys to the success of TDM are collaboration and communicating with internal and external partnerships within the City of Vernon departments and with businesses, corporations, non-profit organizations, schools and community.